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Nike+ takes self improvement and competition to a whole new level. Check out the press release below and the videos about the new features and how it can help you.
via Press Release
After a successful five-year run of integrating their Nike+ training platform into running footwear, Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences that connect digitally and enable footwear with interactive mobile applications to deliver a revolutionary experience. Since launching in 2006, Nike+ has grown into a community of six million connected athletes and will expand with the recent launch of the Nike+ FuelBand, a wrist-based performance tracking device.
For basketball athletes, Nike+ Basketball breaks down the user’s game to provide information and measurement. Nike+ Basketball records how high, how hard and how quick the wearer players each game.
Nike+ Training transforms your day-to-day workout routine into something fun. The experience combines the appeal of gaming with high-intensity workouts to create the perfect training companion.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
Nike+ Training transforms a daily workout from a necessity to something fun. The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
Both experiences utilize a new Nike+ Pressure Sensor built into each shoe that gathers information about the wearer’s movement and transmits the data to their phone wirelessly. Then, it is translated into different metrics delivering previously unknown information about either their workout or their game.
New Nike+ technology was unveiled at an event in New York hosted by Nike, Inc. President & CEO Mark Parker. The event was attended by U.S. sprinter Allyson Felix, Super Bowl Champion Victor Cruz and boxing world champion Manny Pacquiao.
“Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Parker. “It’s about much more than a shoe. It represents a shift for Nike from product, to product + experiences.”
Nike+ Basketball measures how high, how hard and how quick players play the game via the ‘Track My Game’ mode. The NIKE+ enabled basketball shoes track information on every movement during the game and deliver back information to the user, giving them a basis from which to improve. Messages from Nike Basketball players and coaches provide motivation when goals are reached. The experience also offers ‘Showcase’ mode, a feature that allows players to record a dunk and superimpose their live data on the video, which can then be shared with their friends via social media.
“I think Nike+ Basketball will change the game,” said LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and play the game.”
“When you’re growing up and playing the game of basketball, your friends are your competition,” said James. “Young players will be excited to track their stats to earn bragging rights or showcase their best plays on video. They’ll be anxious to get back out on the court to improve their stats.“
